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Unless you have been out to lunch for a while, you’ve probably heard the buzz about the micro blogging site Twitter.com. The new style of networking for todays incredibly well connected but fragmented whole of social media. The question on every marketeers lips? .. What will I say?
It’s a fair question; and the only one logical, considering the fact that you’ve already answered the little question: Is Twitter worth anything to my business? Do you know the name as well as you know the Walmart name? If you answered yes; then you know that getting a piece of that could buy you some serious toys. Game on?
Dell made in excess of a million dollars last year. Perhaps you aren’t Dell, but shouldn’t you own your brand in any place that people can search and interact?
Step 2: Think about what you want to say. Knowing the difference between broadcasting and Engaging is important. Your audience must be participating. Questions to ask yourself: What will most of my audience have in common with me? May want to tweet about that, right? .. What are the people in my target audience searching for to find me? The most valuable tool in creating your presence is to calculatingly, and methodically sift through every scenario in where your customers acquire your contact information.
Once you have a few good 140 character quips, give it a shot. If you update twice a week, you’ll be doing more than 70% of your competition. Users used to, and still do, judge a business by it’s site, but also it’s facebook, myspace, twitter and linkedin. But how crazy you go on it is really up to you. At some point this really does become a logical entry point for a marketing department. But you can sure give it a boost by getting started! So go!!… If you haven’t. And come back here to tell the tale as well.
Happy Tweeting!
