Top Social Media Companies Join Forces to Save 1 Million Trees

JACKSONVILLE, Fla., Jan. 16 /PRNewswire/ — Three internet-based companies have started a campaign to save 1 million trees in 2009. PerfSpot, Yovia, and the Privacy Council have created a new type of opt-in marketing registry that consumers can utilize to prevent paper junk mail, a nuisance that fills up mailboxes and kills an estimated one tree per household every year. A “Purge and Re-subscribe” method lets consumers eliminate their address, phone number and email from all major marketing databases. At the same time, people choose which mailings and catalogs they do wish to receive.

Junk mail exacts a heavy environmental toll, killing trees and filling landfills. Junk mail destroys roughly 100 million trees per year, and about 44% of junk mail is thrown away without being opened.

This initiative is being sponsored by leaders in social media to demonstrate the power of strong social movement to impact change. As marketers, these companies sought to take the lead in the movement toward reducing unwanted emails, phone calls and junk mail.

PerfSpot

PerfSpot was created to provide the perfect web portal for people to share their favorite things on the web. The Internet is such a massive web of information that sometimes it can be overwhelming. PerfSpot is the place where you make the internet YOURS – your Perf pics, your Perf news, your Perf sites. http://www.perfspot.com

The Privacy Council

The Privacy Council offers a low-cost removal and monitoring service for those who wish to select the emails, mail and phone calls they wish to receive.

Help save 1 million trees: http://www.privacycouncil.org

Yovia

Yovia is a community of people who spread the word about things that matter. Yovia was founded to enable real discussion that impacts change, creates jobs and provides a new messaging outlet for advertisers, politicians and musicians.

http://www.yovia.com