I happened to have some issues with my wireless, and my video was doing that “choppy” thing. You know.. Well what red blooded male could help but notice that the camera angle of this shot is virtually straight up starlet Dianna Agron’s skirt? But interestingly enough, I noticed another interesting thing.

Curious by nature. What can I say for myself? But where does the advertising begin and end? The answer? Maybe it’s a mixture. I propose that anyone subjected to the same level of daily marketing a US citizen is, cannot entirely be removed from that advertising suddenly without at least a distorted feel to their environment without it. I would speculate also that the viewer would not be as deeply engaged in entertainment, sans strategic product placement.

Entertainment needs brands that exist in the real world to work and visually make our brains think that what we are watching is real. I think that it is a vital component to the depth at which we are able to be engaged. Now we are so desensitized to product placement in entertainment that we wouldn’t feel like a movie were even real without them.

Although I’m pretty sure that the sex appeal wasn’t lost on you by now; what may have escaped your notice is that in this picture there is a great example of brilliant product placement. The iPhone and iPod are everywhere. Burrowing their way into our subconscious. Like we experience the heightened sense of awareness…

The product-saturation of the entertainment market was probably one of the most effective takeovers in marketing and product placement marketing I’ve ever seen? Sex sells and Apple knows it., Clearly. Coupling up with the major sources of entertainment was a great trick. One I wish I could duplicate.. But don’t we all?