As a little background about Perfspot.com for those of you that may not know. The site is a social network based in Scottsdale Arizona and visited religiously by its members in more than 130 countries. The site was published in March of 2007 and has exploded. Experiencing 756% growth world wide and achieving a top Alexa rank of 66, Perfspot was the worlds fastest growing social media property in 2007. Perfspot now serves more than 7 million members and 30 million unique page-views monthly.
Please allow me to introduce myself. I am the Senior International Media Executive with Perfspot.com. We are a group of creative individuals comming together and working to make an exciting and engaging space online. Our goal is to create the “Perf” spot to hang with friends, discover new worlds and build your own.
I have the distinguished opportunity to receive a continuing education second to none in social media and the opportunity to aid marketing professionals to engaging their users and achieving campaign objectives with entertaining content. It is safe to say that I have a very fun and rewarding job.
The main stay of online marketing has been banner advertising and search for decades. Today’s advertising, however is forging new paths into more innovative outlets. Forays into viral video, widgets and social media marketing are becoming less experimental and more acceptable as they become more measurable. It is now common place for a socially accepted brand to have multiple business profiles with varrying levels of user interaction. Big business has even turned to social media for user generated comercials on radio and T.V.
Social networks like Perfspot are realising the true potential that exists for branding and a whole new kind of direct responce. The holy grail of marketing comes down to action, in social media we call it… engagement. Through new developments in technology, marketing online is becoming a truly amazing place; and best of all from a marketing perspective.. it’s measurable. Quantifiable results make honing in on the verticals, channels and sites that really make an impact on a campaign easier and faster than ever.
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January 18, 2008 at 5:54 pm
Mike Hackmer
You’re absolutely right about “engagement” driving social media. Interactivity and personalization are key drivers. At the end of the day though, the solution needs to be compelling and capable of becoming more compelling as interest grows.
It will be interesting to see how the various social networks push one another to add those differentiators that help to enhance the user’s experience. Of course, PerfSpot plays into that as well.
Quite frankly, I wonder how much more standardization will occur within all various networks in 2008, and how much this will reduce time to delivery of new products / services for these groups? And how this will grow application development in total.
And lastly, I wonder how the growth of social media technologies, productivity software, and interactivity will evolve over the next few years. Personally, I can easily see this leading to the development of a new OS (a more open source-based product) that ultimately integrates all these components and more in the office, on the road and at home.