I happened to have some issues with my wireless, and my video was doing that “choppy” thing. You know.. Well what red blooded male could help but notice that the camera angle of this shot is virtually straight up starlet Dianna Agron’s skirt? But interestingly enough, I noticed another interesting thing.
Curious by nature. What can I say for myself? But where does the advertising begin and end? The answer? Maybe it’s a mixture. I propose that one subjected to the level of daily marketing a US citizen is cannot entirely be removed from the other. I would speculate that the viewer would not be as deeply engaged in the entertainment sans strategic product placement.
Entertainment needs brands that exist in the real world to work and visually make our brains think that what we are watching is real. I propose that it is a vital component to the level at which we are able to be engaged. Now we are so desensitized to product placement in entertainment that we wouldn’t feel like a movie were even real without them. Maybe that’s part of the reason I feel the way I do about most independent films…

Although I’m pretty sure that the sex appeal wasn’t lost on you by now; what may have escaped your notice is that in this picture there is a great example. The iPhone is everywhere. Burrowing it’s way into our subconscious. Like the iPod this is a futile battle for any adversary.
And do I need to mention again that the saturation of the entertainment market was probably one of the most effective takeovers in marketing and product placement marketing ever? Sex sells and Apple knows it. Coupling up with the major sources of entertainment was a great trick. One I wish I could duplicate.. of course.